My name is Ginger Bell and I have been creating educational marketing for the mortgage industry for over 20 years. I launched Easy Video Creator to provide mortgage professionals and businesses with an affordable, easy solution to create great video content that grows human connections and builds trust faster.
There is nothing more powerful than video marketing content. Facebook video posts have 135% higher organic reach compared to photo posts. Similarly, on Instagram, video posts generated twice as much engagement as photos. The higher your engagement, the more eyes on you, your products, and services. By adding engaging video content to your marketing, you will have a better chance of not only reaching your audience but of having your audience get to know you.
There is absolutely no denying that video content allows for a much more personal connection than written content. Creating a more personal, emotional connection with your audience helps increase sales and creates long-term customer.
You know the power of customer testimonies and reviews and adding the visual connection of a video customer review allows your existing customers to tell their story. A story that your new customers will watch and connect with. Video stories are powerful and Easy Video Capture allows you to finally have an easy way to let your customers share their story.
Leveraging video content to develop this personal connection is a no-brainer. Your customers know your product or service better than anyone, so getting them to record a video testimonial for your business is invaluable.
If you’re looking for an affordable way to create video content that connects with your audience, then Easy Video Capture is here to help.
Let us help you connect!